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Branding

BRANDING PEOPLEREMEMBER.

Logos, colours, voice. The stuff people remember after they close the tab, and the part Shay is very, very good at.

A brand isn't just a logo. It's how your business looks, sounds and feels everywhere a customer runs into it, from the sign out front to the confirmation email.

We build brands that hold up in the real world: on a truck door, a coffee cup, a hi-vis vest and a tiny phone screen. Then we hand over the files so it stays consistent long after launch.

What's in a Brand

Everything people see and hear from you, working together.

Logo and Marks

A main logo plus simpler versions for small spaces like app icons, embroidery and social profiles.

Colour and Type

A palette and font pairing that work on screen and in print, checked for readable contrast.

Voice

How your business sounds: the words you use, and the ones you don't. Handy for your website, ads and posts.

Files You Can Use

Your logo in the formats printers, sign shops and websites ask for, in full colour and one colour.

Built to Hold Up

A brand has to work everywhere, not just on a screen.

  • Works in one colour

    Tested in black and white so it still works on a receipt, a stamp or an engraved plaque.

  • Readable at any size

    Clear on a billboard and still clear as a tiny icon in a browser tab.

  • Ready for print and screen

    Colours set up for both, so your sign and your website actually match.

  • Carried into your website

    We build websites too, so the brand lands online exactly as designed.

Real Clients. Real Work.

A few of the businesses we've built this for.

Ignite Health studio interior

Ignite Health

Branding · Website · Digital setup

A brand-new studio, built from zero. We gave Ignite Health its look, a website with classes, the schedule and memberships, and the digital backbone behind it all. Next up: a custom booking system built around exactly how the studio runs.

VIEW WEBSITE
Fiorentino Bros. equipment on a jobsite

Fiorentino Bros.

Branding · Website

Big iron needs a big presence. For a contracting family that's been moving earth across BC since 1966, we built a brand and a website as tough as their fleet, putting their services, safety standards, major projects and both yards, Cranbrook and Sparwood, front and centre.

VIEW WEBSITE
Munch Cafe website hero, a photo of the cafe counter under the chalkboard menu

Munch Cafe

Branding · Website

Downtown Cranbrook's newest hangout, brought to life online. We built Munch's brand and a hand-drawn website as warm as the cafe itself, with a chalkboard menu the owners change from their phone in seconds.

VIEW WEBSITE

Questions People Ask

Do I need a new logo or a refresh?

Not always a new one. If people already know your logo, cleaning it up and modernizing it often works better than starting over. We'll tell you honestly which one you need.

Can you build the website too?

Yes, and it's easier when one team does both. See websites.

What do I need to bring?

Whatever you have: an old logo, colours you like, photos, a sign, even a napkin sketch. If you have nothing yet, that's fine too.

So…

LET'S MAKE YOU MEMORABLE.

Tell us about the business and what you want people to feel.

Tell Us What's Going OnSee the Work